With an estimated total population of 13.2 million people in 2021, Rwanda is a relatively young country.  50% of the Rwandan population is under 20 years old, with the median age standing at 22.7 years old.   Rwandans share cultural values notably unity, patriotism, social cohesion, resilience, hard work among others, with Kinyarwanda being the common language, spoken in all parts the country. Other official languages are English, French and Kiswahili.

Rwanda is a country situated in Central Africa, bordered to the North by Uganda, to the East by Tanzania, to the South by Burundi and to the West by the Democratic Republic of Congo. Rwanda is composed by 5 provinces; City of Kigali, North province, East province, South province and West provice. Rwanda’s total area is km² 26,338, with a population of 13.2 million and a density estimated to be 445 people/km².

The country's rich culture has become as a source of inspiration to craft some unconventional, home grown solutions to address the challenges and the consequences of the 1994 Genocide against the Tutsi. These include among others, Umuganda (Community work), Imihigo (Performance contracts), Gacaca [traditional] courts, Abunzi.  Umuganura or harvest day remains the country's largest festivity where Rwandans from all corners of the country meet to celebrate achievements in different sectors and recommit to doubling effort to achieve more.   Music and dance make an integral part of Rwandan ceremonies, with Umushayayo and Intore dances having won the hearts of cultural performance lovers.  Rwandan artcrafts display high level of skills and creativity in the country of thousand hills, with Agaseke or handwoven basket having won international acclaim. Imigongo pattern and Rwanda's growing fashion industry have also become iconic of the Made in Rwanda brand.